Creative Director: Themba Dlamini Model: Thabiso Mokwena Shot By Lethabo Machele Stylingby: Shawn Ntuli Make Up by: Mokgadi Shogole
Everyone loves to say the same thing: men don’t buy fashion. Retailers say it, buyers swear by it, and somehow it’s become gospel. Men absolutely do buy when the clothes actually speak to them.
This resurgence has even seen womenswear designers stepping into menswear, bringing fresh energy and proving that fashion can be fun again. From Ezokhetho to KMoraba & Collective, young designers are giving South African menswear the oomph it needed.
Here are six designers who caught our eye and also proving that men absolutely do buy when the clothes actually speak to them.
Coat by K.Moraba & Collective | Tshirt by K.Moraba & Collective | Pants by Ezokhetho
Ezokhetho
Building 8, 38 Victoria Road, Victoria Yard | Mobile: 074 557 6627
Ezokhetho founder Mpumi Dhlamini explains that the brand expanded into menswear because its core client is often a woman in her late 30s who is either married or has a partner. “We didn’t want to make the partner feel left out,” Mpumi says. Ezokhetho menswear is designed for fashion-forward men and caters to both the quiet luxury dresser and the maximalist who isn’t afraid to make a statement.
K.Moraba & Collective
16 4th, Wynberg | info@kmoraba.com
Born in Limpopo and based in Johannesburg, founder Keletso Moraba explains that K.Moraba & Collective isn’t about trends it’s about enduring, expertly designed pieces that are both sophisticated and functional.
A K.Moraba man values clean, tailored silhouettes and understated sophistication. Whether he’s making a subtle statement in the boardroom, dressing for a wedding, or elevating everyday wear, he gravitates toward pieces that blend refinement, confidence, and effortless style.
Coat by K.Moraba & Collective | Tshirt by K.Moraba & Collective | Pants by Ezokhetho
Imprint ZA
Email: info@imprintza.co.za | Mobile: +27 83 632 0793
Known for bold prints and statement fabrics, Imprint is for men who want to express personality, culture, and creativity. Founder Mzukisi designs for confident, modern urban men who exude individuality showing that fashion can be more than clothes; it’s a statement.
Pants GStar (from Ifuku) | Shirt by Ezokhetho
IFUKU
44 Stanley Ave, Milpark | Mobile: +27 61 295 3300
IFUKU is Johannesburg’s curated boutique for vintage denim and street-style aesthetics. Founder Rodney Mudzengerere emphasizes that menswear spaces are still few, making thoughtful curation essential. IFUKU men buy into style and craftsmanship as art, not trends. They’re fearless, confident creators who wear fashion with purpose.
Knit top by Boys of Soweto | Pants by: LSJ | Jacket: Stylists Own
LSJ
Email: lesadiwalsj@gmail.com | Mobile: +27 62 135 0090
A home of classic and custom designs, LSJ is known for women’s wear but recently tapped into menswear. Founder Ronnie explains, “The only time men get excited about clothes is when they get suits made. It’s a big but untouchable market.” LSJ now creates for men who aren’t afraid to try something new — sophisticated, fashion-conscious, yet grounded and modest.
Boys Of Soweto
68 Juta St, Braamfontein, Johannesburg, 2001 | Mobile: 074 935 5220
Founded in 2011 by stylist Vusumuzi “Bob the Stylist” Ndima, Boys Of Soweto has grown from a celebration of township identity into a luxury African fashion brand. Known for bold, statement pieces and culturally inspired prints, the brand draws from Soweto’s vibrant heritage. Boys Of Soweto men are confident, stylish, and unafraid to let their wardrobe reflect their individuality.
South African menswear is no longer just about suits it’s about storytelling, culture, and fearless expression. These designers are proving that men do care about style, and that the local fashion scene is rich, bold, and full of personality. Next time you’re updating your wardrobe, level up with South African menswear your style will thank you for it. And we want to hear from you: who’s your favorite South African menswear designer? Drop your thoughts in the comments!